You paste five example posts into ChatGPT. Explain the tone. List what they never do. Describe the emoji situation. Hit send. Get something close but not quite right. Tweak the prompt. Try again.
Tomorrow you do it all over.
The prompt treadmill
ChatGPT can't see your social accounts. It only knows what you manually tell it. So you build elaborate prompts, save them somewhere, update them when the brand evolves (or forget to). Every time you need content, you copy-paste examples and explain, again, that this particular account never uses hashtags but always starts posts with a question.
Now multiply this by every account you manage, every platform, every person on your team.
Brand voice isn't static
Your brand voice evolves. The way an account posted six months ago isn't how it posts today. Your carefully crafted prompt? Already out of date. The examples you saved are from last quarter.
Meanwhile, the actual brand voice lives in the posts themselves, visible in what performs and what feels right when you scroll through the feed.
What if AI could just look at the account?
We built Mod to work differently. Connect an account, and it reads the actual posts. Not five examples you cherry-picked, but all of them. It sees what the brand sounds like now.
Ask for an Instagram carousel, and it knows whether that account uses emojis. Ask for content in a CEO's voice, and it picks up their patterns: how they start posts, their vocabulary, their rhythm.
No prompt engineering. No examples to paste. The brand voice is already there in the account itself.
The difference in practice
An agency managing executive accounts needed tweets in each person's voice. With ChatGPT, they maintained separate prompts for each executive and hoped whoever was working that day used the right one.
With Mod, the account is the prompt.
ChatGPT is useful for many things. But maintaining brand voice across accounts and over time is something it wasn't designed for. The posts already exist. The only question is whether your AI can see them.
We built Mod because we kept watching teams struggle with this exact problem. Try it free if you're tired of the prompt treadmill.